René Lacoste revolutionized tennis sportswear and fashion
overall in one fell swoop. He redesigned the traditional long
sleeve starched shirts and replaced them with a short sleeved
ribbed collar shirt which is now a standard.
Along with André Gillier, who was the owner of France's largest
knitwear company during that time, Lacoste set up a company to
manufacture the now ubiquitous Lacoste shirt.
Robert George, a friend of René Lacoste, is credited
with the original Lacoste logo and embroidered it on the blazer
Lacoste wore on the courts.
The new Eyewear Collection reflects the
Lacoste lifestyle proposition, encompassing elegance, refinement
and comfort as well as a dedication to quality and innovation.
Mirroring key attributes of the Lacoste brand, the collection
features styles with a contemporary sport-elegant feel.
Lacoste was founded and named after Jean René Lacoste. Lacoste
was born in France on July 2nd 1904 is known as an athlete and
an innovator! He was a legendary tennis player who along with
his teammates " The Musketeers" won the Davis Cup in 1927.
France made history by breaking the stranglehold on the Davis
Cup from Britain, USA and Australia.
The Crocodile logo used by Lacoste
became associated with
tennis. The U.S. Press nicknamed René Lacoste "The
According to the Lacoste company history, in 1927, René
Lacoste made a bet with the Captain of the French Davis Cup team
that if he won all the teams key matches he would be rewarded
with a Crocodile suitcase. I think we can all guess by now who